Circular Luxury Clubs
'More' is the name of a new circular luxury club that allows members to apply for co-ownership of items so that they can purchase shares of listed pieces. Ultimately, this membership service helps to support more conscious shopping habits, all the while making luxury pieces more accessible.
Younger demographics are showing a strong preference for luxury products that align with their values of sustainability, prompting a shift towards conscious consumption and shared ownership. In the realm of luxury fashion, these consumers are embracing this concept, valuing access over sole ownership, as it aligns with their desire for reduced waste and increased versatility. Recognizing this shift, many luxury brands are embracing circularity, offering rental services, pre-owned collections, and innovative recycling initiatives, catering to the changing demands and sustainability aspirations of younger generations.